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Customer Value-centered Management

Customer Value-centered Management

Andreas Kramer, Thomas Burgartz, Christina Muzzu

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About this title

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated &quote;value-to-value segmentation&quote; approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Details

Publisher
Springer Nature Switzerland
Language
EN
Format
EPUB
Published
ISBN
9783031904974
File protection
Watermark — opens on any reader, no extra account needed