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Customer Value-centered Management

Customer Value-centered Management

Andreas Kramer, Thomas Burgartz, Christina Muzzu

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O titule

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated &quote;value-to-value segmentation&quote; approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Podrobnosti

Vydavateľ
Springer Nature Switzerland
Jazyk
EN
Formát
EPUB
Vydané
ISBN
9783031904974
Ochrana súboru
Vodoznak — otvorí sa v každej čítačke, bez ďalšieho účtu