Maxino
🎁 Doporučit a získat bodyPřihlásit seKošík
Customer Value-centered Management

Customer Value-centered Management

Andreas Kramer, Thomas Burgartz, Christina Muzzu

E-kniha

97,21 US$ bez DPH

Vy i váš známý dostanete body.

Stažení ihned po zaplacení, opakované stažení z účtu bez omezení.

Spuštěním stahování souhlasíte se zánikem práva na odstoupení od smlouvy, protože se obsah dodává najednou.

O titulu

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated &quote;value-to-value segmentation&quote; approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Podrobnosti

Nakladatel
Springer Nature Switzerland
Jazyk
EN
Formát
EPUB
Vydáno
ISBN
9783031904974
Ochrana souboru
Vodoznak — otevře se v každé čtečce, bez dalšího účtu